The releases from the house of
Amouage over the past three years have had a uniting thread:
uncomporomised richness and beauty. Their new series Memoir presents a
new chapter in this narrative as conceived by Creative Director,
Christopher Chong. Turning the industry norm of a dominant woman s
fragrance on its head, Chong instead conceived the two Memoir fragrances
from an inherently male point of view. Together, the Memoir fragrances
offer a new interpretation of the ‘space between man and woman, one
that is almost impossible to resist.

Memoir Man is a Fougère, one that fractures the standard mix of
Lavender and Oakmoss into bright shards by the addition of Basil and
Mint and the further aspect of Absinth. Like a tray of unset gems the
topnotes sparkle on the skin, leading into heart notes of Woods and a
rich, smooth base of Vanilla, Amber and the traditional Oakmoss.
Inspired by Baudelaire s flâneur who walked the city in order to
experience it, the scent brings to mind the richness that is Paris. As
the Gentleman stroller he is a living duality: both observer and
observed, spectator and participant. Won t you take his hand?